Donna is having a house party. She stopped by the grocery store to pick up a nice bottle of wine to share with her friends. She has an idea of how much she'd like to spend, and she knows that a few of her friends really like Italian red wine. Unfortunately, past those pieces of information, she really isn't a wine connoisseur. How is she going to narrow down her selection and pick a bottle?
The wine aisle of a grocery store is a great example of prime labels selling a product. Consumers begin by making rational decisions: "This is my price range, I like red wines." Even though they've narrowed down their choices, there are still quite a few bottles meeting their criteria. When faced with the choice between wine A and wine B, wine consumers go to the last piece of information in front of them — the product label.
In a retail environment, your product's label could be the first line of communication with a potential customer. At the very least, it's your last chance to catch your customers' attention. Prime labels, when done correctly, have the opportunity to be marketing, sales and packaging. Any way you can get a step ahead of your competition grows your business, including having the best label.
Labels are designed to carry information with prime labels as a unique subset. The information on a prime label carries the weight of a purchasing decision. It carries your brand, your company's outward image, and information like ingredients, nutritional information and packaging size.
If you want to ensure the quality of your prime labels, General Data is here to help.