June 2012
Your Product's First Impression - Prime Labels
The wine aisle of a grocery store is a great example of prime labels selling a product. Consumers begin by making rational decisions, "This is my price range, I like red wines." Even though they've narrowed down their choices, there are still quite a few bottles fitting all their criteria. When faced with the choice between wine A and wine B, wine consumers go to the last piece of information in front of them, the label.
Post date: Wednesday, June 27, 2012 - 14:12
Print gets a rare post-pc win: QR code engagement
The QR code is still a young enough technology its future remains uncertain, but research from comScore shows placement of QR codes in magazines and newspapers is the most effective vehicle of engagement, with product packaging coming in second. In an era when customers are increasingly getting their news from a computing device thinner than your average daily, this is a rare win for print media.
Post date: Thursday, June 21, 2012 - 14:27
Identify. Know. Track. Viruses?
You already know about barcoding applications in the healthcare industry, but the University of Leeds has taken barcode tracking to a new level.
Post date: Wednesday, June 6, 2012 - 08:20
Innovation in Barcode Information Systems: A Secure, End-to-End QR Code Solution
At General Data, we're always thrilled to hear about innovation in barcoding technology. Barcodes can already be found on just about anything, dramatically reducing error and improving processes in industries such as healthcare, manufacturing, distribution, logistics, retail and information technology. It's the most efficient way for digital systems to identify and integrate with tangible assets.
And now it's among the most secure.
Post date: Wednesday, June 6, 2012 - 08:13
