Offering custom labels is a powerful way for label distributors to grow their business, improve margins, and build lasting loyalty.
When a customer comes to you with a special request, it’s your chance to position yourself as a label expert who can solve their unique problems. If that seems like a lot of pressure, don’t worry — you don’t have to navigate it alone.
At General Data, we’ve worked with every type of label application across countless industries. We’ve seen it all, so we know exactly what it takes to help you close custom label deals and unlock new opportunities.
That’s why we’re sharing these key “do's” and “don’ts” to keep in mind when your customer has a custom label request:
When it comes to custom labels, there are many variables that can influence the cost, production and performance of the final product.
Without all the necessary information from your customer upfront, you risk miscommunication, costly rework and unnecessary delays that can damage customer relationships.
First, we recommend asking questions about the label’s application:
- What is the label's purpose?
- What kind of surface will the label be applied to?
- Will the product be stored outside or inside?
- Does the label need to be permanent or removable?
- Will the label be exposed to extreme temperatures (hot or cold) at any point in the process, including transportation and storage?
- Will the label be exposed to water, soaps, solvents, oils or other chemicals?
The answers to these questions can have a significant impact on both the accuracy of the quote and the materials we recommend for the best label performance.
Next, make sure you understand when and how your customers intend to print on their custom labels.
- Will they print on the label or should it arrive pre-printed?
- What type of printer will they use: laser, inkjet, dot-matrix, direct thermal, or thermal transfer? Ask about the exact make and model of the printer.
- Will the label need to be pre-printed with logos, color bars, or other graphics?
- Do they have artwork and color specs ready?
With custom labels, “close enough” doesn’t cut it. Be sure to confirm your customer’s required specifications, including:
- What label size and shape do they need?
- Do they need the labels in sheets, fanfold, or rolls?
- If your customer needs the labels in rolls, what are the inside and outside diameters?
- Is this a one-time custom label purchase, or a recurring order on a monthly, quarterly, or annual basis?
- Target price point (if they have one)
Again, the more specific details you can get upfront, the smoother the quoting process will be!
DON’T Skip the Sample
Is your customer working from an existing label? If so, ask them to provide samples. Find out if there are any issues with their existing label, or if they have any changes or improvements in mind.
When quoting custom labels, even the smallest details can make all the difference. We all know what they say happens when you assume — it’s just not worth it!
DON’T Think You Have to Become a Label Expert
Last, but not least, don’t worry about having all the answers. That’s what General Data is here for as your trusted label partner!
We bring decades of experience and technical know-how to every custom label project. From complex, high-volume orders to tricky applications, we’re here to help guide you through every step, so you can surprise and delight your customers with the best custom labels.
Take Your Business to the Next Level with Custom Labels
By taking the time to gather the right information from the start and leaning on a trusted label partner, you can deliver exactly what your customers need and strengthen your reputation as their go-to label expert.
General Data is invested in your success. As a Channel Partner, you get access to an entire team of label experts, exclusive sales resources and help providing fast and accurate custom label quotes so you can win more business.