The global food and beverage industry is projected to reach $8.9 trillion by 2026, and in this competitive space, every product needs eye-catching, high-performing labels.
For label distributors, this is a major opportunity to reach new customers and build your business. As your trusted label partner, General Data is here to help.
We’re sharing some pro tips to help you stand out, add value and sell more labels in the food and beverage market:
1. Ask the Right Questions
When a customer comes to you with a food or beverage product label request, you have the opportunity to provide more than just a quick quote.
Asking the right questions upfront allows you to position yourself as a label expert and uncover details to deliver the best label solution for their needs. Be sure to ask:
- How and where will the labels be used?
- What type of surface will the labels be applied to? (e.g. aluminum, plastic, mylar bags)
- Are there temperature extremes to consider, including during application, shipping and storage?
- Will the label be exposed to moisture, grease or chemicals?
- Does variable data need to be added to the labels on-demand, such as barcodes, lot numbers or expiration dates?
Digging deeper shows customers that you care about their industry and the real problems they’re trying to solve. It’s the “secret ingredient” that will set you apart from other label distributors who just quote a price.
2. Sweat the Details
When it comes to food and beverage products, visual appeal can make or break the sale. Your customers need labels built for both form and function, with design details that deliver instant shelf impact.
If you want to win their business, it’s important to offer label customization options, such as:
- Die-cut labels or shrink wrapping to perfectly match the products’ dimensions
- Custom top coatings and finishes to maximize shelf impact
- High-performance inks in vibrant, brand-accurate colors
- Specialty adhesives for hard-to-label surfaces or temperature-sensitive environments
- Eco-friendly label materials and solutions, such as linerless labels
Good news: You don’t have to become a custom label expert overnight. That’s what General Data is here for! We handle the technical details so you can focus on delivering the best custom beverage labels or specialty food labels for your customers.
3. Add Value with Label Compliance Expertise
Food and beverage brands are held to strict label regulations to ensure safety and product transparency for customers. Helping your food and beverage customers navigate these requirements can save them from costly compliance missteps.
As their go-to label distributor, you can offer valuable guidance on:
- FDA-compliant label elements, such as nutrition panels and ingredient lists
- Best practices for label placement and legibility
- Layout options to add variable data to pre-printed labels
At General Data, we have experience producing FDA- and USDA-compliant labels for food and beverage brands and many other regulated industries. We stay on top of the latest updates and trends to help you stay ahead of the curve and sell labels your customers trust.