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Relabeling Your Strategy: How to Help Your Customers Get More From Their Labels

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When it comes to custom labels, application knowledge and smart label strategies, General Data is your behind-the-scenes partner in achieving labeling success. Our goal is to help you, our Channel Partners, sell more labels, more profitably.

As a label distributor, your customers rely on you for expert guidance on their product and packaging labels. With General Data as your trusted label partner, you can provide trusted advice and innovative solutions that allow your customers to maximize the value of their labels.

Stick with us, and we’ll show you how to level up your label game.

1. Custom Labels That Speak to Your Customers

Your customers’ products are unique, so why settle for a standard cookie-cutter label? That’s where General Data comes in to put the “custom” in your customers’ labels.

General Data offers the following label customization options to help your customers’ products stand out on the shelf:

  • Custom die-cut labels in all shapes and sizes
  • State-of-the-art label materials and adhesives for nearly any industry and application
  • Striking specialty label coatings and finishes, including tactile coatings, spot coatings, foil stamping and embossing
  • High-performance inks for precise color matching
  • Eco-friendly options, including linerless labels
  • Shrink sleeve labels for 360-degree graphics and product information

Whether it's high-durability industrial labels, consumer goods packaging or food and beverage labeling, General Data can help you deliver the right solution for your customers, each and every time.

2. Expert Advice That Adheres to Best Practices

Nobody likes a label that doesn’t stay on due to incorrect adhesive or improper material choice. With a label expert on your side, you can help your customers avoid these pitfalls. 

At General Data, we’ll help you super-serve your customers by learning to ask the right questions before sending a label quote, like: 

  • What’s the surface type of the product or package?
  • At what temperature range will the product be stored?
  • Will there be exposure to moisture or chemicals?

This way, you can seal the deal by recommending labels that stay exactly where they’re supposed to.

3. Easy Ordering That Minimizes Friction

When your customers are counting on you for labels, responsiveness matters. That’s why General Data focuses on making the label ordering process fast, accurate and reliable.

Whether you’re stocking up on stock labels, reordering custom jobs or troubleshooting tricky applications, General Data’s online ordering tool makes it easy to place orders for your customers and deliver the labels and thermal transfer ribbons they need, exactly when they need them—all at a competitive price point.

What’s more, General Data’s support team is always just a call or click away. That means a smoother process for you and more satisfaction for your customers.

4. Smart Label Solutions

Backed by General Data’s industry-leading expertise, you can ensure your customers get more from their labels by combining sharp designs with smart features. 

For example, help your customers maximize the value of their labels with QR codes, variable data printing or even security features that add functionality to the labels’ eye-catching designs. With our capabilities and support, you can assist your customers in turning a basic label into a marketing tool, an authentication safeguard or a data capture solution.

Speaking of savvy solutions, we can also help you guide your customers to labels that match their values, such as eco-friendly label materials that create less waste. It’s one more way we help you provide extra value to your customers and create lasting relationships. 

Your Label Partner for Long-Term Growth

At General Data, we don't just supply high-quality labels. We're your go-to resource for label expertise, problem-solving and revenue growth. We're here to back you up by offering guidance and sales support to help you close more label deals and boost your business. 

So, if you're ready to redefine your approach to label sales, let's talk. Contact General Data to get started today!