What You Can Do with BarTender Label Design Software

Create
Design barcode and RFID labels and tags with desktop or browser-based tools. Dynamic templates change their content based on your data, so you can manage a handful of templates instead of hundreds of near-identical files.

Manage
Keep labeling consistent and compliant with controlled templates, approval workflows, and role-based access. Prevent outdated or unauthorized label versions from reaching the floor.

Send jobs to a single printer or a global fleet, from a workstation, a browser, or an automated system trigger, with the reliability to keep production moving.
| Starter | Professional | Automation | Enterprise | |
| Best for | Quick, simple label design and printing | Data-driven labels for small businesses and departments | Automated labeling connected to business systems | Teams that need accountability, security, and audit trails |
| Label design | Core design tools, 400+ templates, 100+ barcode types | Starter features plus Intelligent Templates, template layers, and scripting | Same as Professional | Same as Professional |
| Data connections | Excel and CSV files | 20+ pre-configured data sources, database builder, SQL write-back, VB scripting | Same as Professional | Same as Professional, plus advanced global database fields and a multilingual phrase library |
| Printing | 12,000+ printer drivers, batch printing, print preview | Starter features plus RFID encoding, remote web-based printing, and driverless remote printing | Professional features plus printer code templates and 7-day label reprinting | Automation features plus full reprinting and printer failover |
| Data entry and print forms | None | Data entry forms with scanner, scale, and image capture input | Professional features plus web-based print forms and a no-code form builder (subscription licenses) | Same as Automation |
| Integrations and automation | None | None | Any business system via REST API, File Drop, email, TCP/IP, and database monitoring; 70+ actions; .NET SDK | Automation features plus Print Portal REST API |
| Centralized management | None | None | None | Centralized document storage, revision control, Workflow Designer, audit trail, on-premises and cloud sync |
| Security and monitoring | Status monitoring, email alerts | Starter features plus role-based security and password protection | Same as Professional | Professional features plus electronic signatures, document encryption, unlimited logging, and a backup licensing server |
| Licensing | Workstation license, single user | Workstation (single user) or printer-based (unlimited users) | Printer-based, unlimited users | Printer-based, unlimited users |
| Support | Standard, 1 year included | Standard, 1 year included; Premium add-on available | Standard, 1 year included; Premium add-on available | Standard, 1 year included; Premium add-on available |
| Essentials | Automation | Enterprise | |
| Best for | Printing without extra IT resources | Streamlined printing and teams without complexity | Control of global operations |
| Label design | Browser-based Cloud Designer, 400+ templates, Intelligent Templates, remote collaboration | Same as Essentials | Same as Essentials |
| Data connections | Cloud databases and local files, Excel, CSV, and text file upload, embedded database tables | Same as Essentials | Same as Essentials |
| Printing | 12,000+ printer drivers, RFID encoding, remote web-based and driverless printing | Essentials features plus direct cloud printing (no printer driver needed); ERP print connectors available as an add-on | Automation features, with pre-built ERP print connectors included |
| Data entry and print forms | Data entry forms and database record selection | Essentials features plus web-based print forms and a no-code form builder | Same as Automation |
| Integrations and automation | None | Business system integration via REST APIs and File Drop | Same as Automation |
| Centralized management | Role-based permissions, centralized document storage, revision control | Essentials features plus Workflow Designer and Cloud Spaces for users and teams | Same as Automation |
| Security and monitoring | Zero footprint, 99.99%+ availability, 2GB account storage | Zero footprint, 99.99%+ availability, 5GB account storage | Zero footprint, 99.99%+ availability, 5GB account storage |
| Licensing | Printer-based subscription, unlimited users | Printer-based subscription, unlimited users | Printer-based subscription, unlimited users |
| Support | Essential level included | Standard, 1 year included; Premium add-on available | Standard, 1 year included; Premium add-on available |
Not sure which fits? A General Data specialist can help you review your printers, systems, and IT environment and recommend the right plan.
BarTender Label Design Software Benefits
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Generate Any Label or Tag Fast and Easy
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Simplify barcode and RFID label creation through desktop or browser-based tools that anyone can use. The extensive collection of pre-built basic and dynamic templates accelerate design and ensure compliance across any industry, while flexible integrations support more complex labeling needs.
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Works with the Systems and Printers You Already Have
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BarTender connects to a wide range of databases, spreadsheets, and business systems, including ERP and WMS platforms, and supports a broad range of printer brands and models, including Zebra, TSC, Epson, and others. Pair it with printers, scanners, and mobile computers from General Data for a complete labeling system.
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Control and Optimize Mission-Critical Labeling Production
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Streamline global workflows and operations ensuring regulatory compliance and optimized mission-critical labeling.
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Print From Anywhere – Onsite or Remote
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Built to meet any label printing need, from a single print station to thousands or printers distributed globally, BarTender expedites your production output to reduce errors, minimize delays, and keep your business ahead of the competition.
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Built for How You Operate
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Power business growth with technology that adapts to your needs with anywhere, anytime label design and printing and flexible integrations that support new and existing processes.