When the time came to take the first James Ownby Reserve whiskey from concept to creation, Ole Smoky turned to longtime labeling partner, AmeriGraph Packaging (a division of General Data Company, Inc.), to develop custom prime labels that showcased the brand’s premium qualities and created immediate shelf impact. The AmeriGraph team worked side-by-side with Ole Smoky’s design agency, Baker Associates, to bring the legendary story of James Ownby to life with an elevated packaging experience.
"As a design firm, we always want to stretch the capabilities of what’s possible. With so many intricate elements involved in this label, we relied on AmeriGraph’s expertise to ensure that we could achieve our design intent from a production perspective."
- Judy Reishus, Executive Vice President of Strategy and Account Management, Baker Associates
Throughout every pivotal step of the process, effective teamwork, communication and collaboration among the AmeriGraph, Baker and Ole Smoky teams proved essential to the success of the finished label. This was especially true in the days of COVID-19 lockdowns when holding in-person meetings and on-site press checks wasn’t feasible.
During the label development and testing phase, AmeriGraph had to think outside the box to deliver samples to the Baker and Ole Smoky teams and ensure the decision-making process was as easy as possible for everyone.
“The AmeriGraph team was extremely helpful in problem-solving, whether it was recommending and sourcing certain materials or advising on the best printing methods,” recalled Reishus. “They would number the press proofs by hand and ship them overnight to the Baker and Ole Smoky teams so we could all review the same options at the same time over Zoom, which made it so that the barrier of COVID didn’t hold us back.”
Because Ole Smoky aimed to launch the James Ownby whiskey in a few short months, before Father’s Day weekend, the ability to communicate virtually when providing feedback and choosing the final label was all the more critical.
“I was very impressed with everyone’s flexibility and teamwork, especially on such a tight deadline,” said Stephanie Moraine, Marketing Director at Ole Smoky. “We worked together seamlessly throughout the entire process to produce a label that we all could be proud of.”
“The final labels turned out beautifully and were exactly on point with what we wanted to see for the James Ownby brand. Not only is it a premium-looking product that stands out among the competition, but it also connects to the heart and heritage of Ole Smoky.”
- Stephanie Moraine, Marketing Director, Ole Smoky
As it is with Ole Smoky's James Ownby Premium Whiskey, the right labeling and packaging for your product is a crucial component of your brand's overall success. Whether its consumer goods, food, beverages, beer, wine or distilled spirits, products that fill a crowded shelf space are all vying for the customer's attention. The brands that succeed do so by utilizing labeling and packaging that catch the customer's eye and invite them to experience the brand's story.
How can General Data help you take your brand and product sales to the next level with innovative packaging and labeling? We're here to help. Contact us today to get started.