It's never too early to plan for the holidays, and when it comes to seasonal labeling and packaging, staying ahead of the curve can make all the difference.
To help you get holiday-ready, let's take a look at three emerging trends to set your product labels and packaging apart this festive season:
#1: Full-Color Product Labels: Rethink the Red & Green
Want to ensure your product stands out on the retail shelves? Consider choosing an unconventional holiday color palette for your packaging and labeling this season. Defy expectations by ditching the red and green in favor of bright yellows, blues, or even the 2023 Pantone Color of the Year: Viva Magenta. Another idea is to add accents of metallic silver and gold ink to give your labels a festive and elevated look.
When you need vibrant, full-color product labels with advanced label embellishments, turn to the prime label printing experts at General Data. We offer high-performance standard, pastel, metallic and fluorescent inks to produce stunning custom prime labels in any quantity, allowing us to accommodate seasonal short-run label printing.
#2: Sustainable Packaging and Product Labeling
Sustainability is always in season, and eco-conscious consumers will make a point to choose brands that prioritize thoughtful packaging practices. If you’re rolling out seasonal versions of your packaging design for the holidays, it may also be a good time to give sustainable label printing and packaging options a test drive.
In terms of sustainable packaging and prime label printing, some eco-friendly options include using linerless labels, recyclable packaging and materials that can be reused and repurposed.
#3: Interactive QR Code Labels
Once considered an outdated fad, QR (quick response) codes have made a major comeback in recent years as a contact-free way to convey information. Now that many consumers feel comfortable scanning QR codes with their smartphones, it makes sense to incorporate them into your product labeling and packaging.
Especially during the holiday season, a QR code can be used to enhance the customer experience and encourage engagement with special campaigns or contests. QR codes can even be used to prompt consumers to write reviews or take surveys.
Working with a custom label converter is the best way to ensure QR codes are added effectively to your product labels, without compromising their aesthetics and readability.
Get a Head Start on Seasonal Labeling and Packaging
Don’t wait — plan ahead and consider embracing one or more of these labeling and packaging trends to make your products stand out this holiday season. General Data has you covered with stunning prime labels custom-designed and engineered to your exact specifications.
Our Atlanta-based AmeriGraph Packaging division specializes in label converting and printing, producing high-end custom prime labels as well as shrink sleeve packaging for a wide variety of consumer goods and food and beverage products. We design and produce custom prime labels using a variety of facestocks, adhesives, inks, coatings and finishes — utilizing flexographic printing and digital printing.
No matter the industry or application, our prime label experts will work with you to determine the right components for your custom label that matches your requirements, expectations and budget.
Request a No-Charge Custom Prime Label Quote
Get in touch with us today to learn more about General Data's prime label and shrink sleeve solutions, and request a quote for your next custom label or shrink sleeve packaging need.
